Often times I get this from friends and other budding startup founders "I'm building an app bla bla bla...", I usually cringe each time I hear that cause it almost seems as though the entire journey of creating an experience, a solution, a disruptor revolves around building an App.
It never has, building a business involves creating processes, structures, building networks and relationships long before the idea of an App is introduced especially in a Nigerian or African context.
An App in my best opinion is an interface (mobile or desktop) introduced to simplify already existing processes and structures, reach new audiences and acquire new users, Big Chief (Victor Asemota) couldn't have explained this any better in a tweet;
He Nailed it! Apps are processes manifested in an Interface, let's make this real, take my company Parkit for instance; my approach to taking up this endeavor would never have made sense by simply saying I want to create an app for vehicle wash and care services, we had to first of all go through the very tiring experience of designing every single step from procurements, to job execution to standards and quality, training, customer engagement and experience, it goes on and on.
What I've tried to achieve by writing this piece is to remind you of the work it takes to actually build a business and not just take the lazy route of jumping on building an app and hope it takes care of all the loopholes that'll obviously be left unattended to along the way.
Wakanda forever!!!
Image Source: https://www.macobserver.com/