I started out this blog post knowing absolutely nothing about what I was going to talk about (cause like I said earlier on, I'm still very new to this), but then it hit me; the outrageous number of tech startups springing up these days, one would only wonder if its because it's the "in thing" now or because they actually want to solve genuine problems, and it often looks like they "crash and burn" almost as fast as they are conceived.
|Most Startups often crash and burn as fast as they are conceived|
In Africa this is even more difficult, though there are many surveys about the behavior of internet users pointing towards a positive pedestal, it's nothing but a hoax.
We still have a very looooooong way to go when it comes to internet usage, the patronage and loyalty of customers and that's why I'll advise in my own unholistic opinion that even though you're starting that tech startup for online customers (which of-course you'll get but not enough to make you profitable at this time), ensure to have a diversified means of generating revenue (which should be less dependent on your internet users) whilst we wait on customers to fully adopt internet/eCommerce patronage.
A quick peek into certain tech companies adopting this A + B model will reveal companies such as Jobberman for instance, even though characterized as a tech company, they in addition to this carryout offline recruitment, partnerships and training programs.
Irokotv recently deployed kiosks around the city of Lagos to help drive the sales and encourage users to get contents easier; still an offline approach to engage customers (cause obviously these kiosks are not on the internet).
My own startup iFixng.com; has an offline division called iFix corporate where we recruit handymen for engineering outfits, facility management companies, corporate firms, etc.
I can go on and on, but these further goes to drive the nail on my point, which is first off; identify the BUSINESS around that TECH STARTUP you have or want to create and then go on to create alternative and diversified means of generating revenue, depending less on internet users till Nigeria and Africa fully adopts internet / eCommerce patronage.
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God be with you till we meet again.